2. Assorted celebs designed their own cycles for a bike auction, hosted last week at the London Transport Museum. The event was promoted by Forster for National Bike Week. Flack wonders what uber-competitive Lord Sugar would think about his bike raising £1,000, when Victoria Pendleton's went for £1,600?
3. All eyes may be on England's woeful/heroic (delete as appropriate depending on Wednesday's result) efforts in South Africa, but London firm Political Lobbying and Media Relations (PLMR) took on a footie challenge closer to home. PLMR took part in a six-a-side tournament earlier this month at West Ham's Upton Park with players such as England's Peter Bonetti, helping to raise £80,000 for the One to One Children's Fund.
