Opinion: From our Readers - Cannes must rebrand and cut entry costs

When Cannes Lions International Advertising Festival changes its name, then maybe it will be better received by the PR world. Even an advertising guru should be able to tell you that.

There's a reason that clients come to the UK looking for PR agencies. We have the best talent and training in the world. We also have an incredibly competitive market for PR awards competitions.

If the Cannes Lions wants to become a showcase for the best talent, it must rebrand and reduce the entry costs.

- Richard Ellis, communications director, PRCA (from prweek.com).

Email letters (200 words maximum) to prweekletters@haymarket.com.

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