MEDIA: BRIEFS - Quest aims at more mature lads market
Quest, a new magazine for men, is to launch in March 2000. Founded
and edited by Angus Kennedy, the title will target a 35- to 45-year-old
mature male audience, and aims to challenge the ladmag offerings of
Loaded and FHM. Kennedy has set up Blue Sky Brands to launch the title
after researching the demand for a more mature consumer magazine.