MEDIA: BRIEFS - Quest aims at more mature lads market

Quest, a new magazine for men, is to launch in March 2000. Founded and edited by Angus Kennedy, the title will target a 35- to 45-year-old mature male audience, and aims to challenge the ladmag offerings of Loaded and FHM. Kennedy has set up Blue Sky Brands to launch the title after researching the demand for a more mature consumer magazine.