The IPC Group is this week launching a new electronic brand,
unmissabletv.com, to underpin its TVTimes, What’s on TV and TV and
Satellite Week magazines.
The site will include listings, reviews of films and videos, and
television and entertainment news which will be updated throughout the
day, as well as celebrity and soap features and fact-sheets. The new
venture comes under the remit of Caroline Ward, who was named as
managing director of IPC tx last week (PR Week, 26 November).