BORDER LINES: BUDAPEST - Visa picks Mmd for media work

Central European agency Mmd has been appointed by Visa to provide media relations in Hungary. The account was awarded after a non-competitive pitch, and follows Mmd’s PR efforts for Visa in the Czech Republic and Slovakia. According to James Wood, Visa’s head of external communications for Central Europe, the Middle East and Asia, Mmd’s work over the past 12 months in these markets was a major factor in the agency winning the Hungarian account. A team of three will work on the account headed by account director Attila Piskoti.