BORDER LINES: STOCKHOLM - Prime sets up dot.com division

Top 20 Swedish agency Prime PR has launched a subsidiary, Prime Start, to work on dot.com clients, accepting payment in company stock as well as cash. Prime Start is headed by company CEO Asa Astrom and has three accounts, including web-based city guide CitiKey, which has worked with Prime PR since May. Prime PR pulled in fees of more than pounds 1 million last year. There are 14 agencies which earned more than pounds 1 million last year in Sweden.

by JEMIMAH BAILEY

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