BORDER LINES: MUNICH - Ketchum wins MSN’s German portal

Ketchum GmbH has been hired to handle media relations and strategic planning for Microsoft’s German internet portal, MSN.de. The account was reported as up for pitch two months ago (PR Week, 1 October). The account will be headed by Christine Hoeger. It is the biggest name win so far for the agency’s 17-strong e-commerce department, which generates almost a third of the agency’s annual fee income.