UK agency Spreckley Pittham has opened a wholly-owned Australian
subsidiary under the name Spreckley Pacific, offering consumer,
business-to-business and corporate PR. According to managing director
Mike Spreckley, Brisbane was chosen as a base because it is booming
commercially, but is short on quality PR resources. The MD in Australia
is Briton Peter Phillips, who previously worked at Shandwick in the UK.
Spreckley Pittham already runs international campaigns through
affiliated specialist agencies in Europe and the US, but Australia is
the agency’s first investment move.