BORDER LINES: BRISBANE - Spreckley Pittham opens new arm

UK agency Spreckley Pittham has opened a wholly-owned Australian subsidiary under the name Spreckley Pacific, offering consumer, business-to-business and corporate PR. According to managing director Mike Spreckley, Brisbane was chosen as a base because it is booming commercially, but is short on quality PR resources. The MD in Australia is Briton Peter Phillips, who previously worked at Shandwick in the UK. Spreckley Pittham already runs international campaigns through affiliated specialist agencies in Europe and the US, but Australia is the agency’s first investment move.