Cisco, the world’s leading builder of internet-based telecoms
infrastructures, has appointed ex-Medialink account director Paola Tich
to become the company’s first broadcast media manager for Europe.
The appointment is one of several by Cisco as the company upgrades its
communications team with the aim of raising the profile of its senior
To date, the company has appointed seven of 11 new, full-time posts.
The new arrivals are senior PROs, including Emma Bluck, formerly
corporate PR manager at systems integrator Sema Group, and David Cook, a
director from hi-tech agency Stewart-Muir Communications.
According to Imogen Bailey, executive communications manager at Cisco,
the strategy is to hire PROs to handle the media profiles of its senior
European management. The aim is that the right people talk to the press
about their product lines, to ensure consistency of message.
When Bailey joined the company two years ago, the communications
department consisted solely of herself with support from long-term
agency Band and Brown. Band and Brown is seeking to appoint a further
two account directors to the Cisco account, which has fees totalling six
Bailey is currently looking for a communications manager for Bill Nuti,
president of Cisco Europe. The other vacancies include a PR manager for
educational programme the Cisco Network Academy, as well as PROs to
manage customer support and another to focus on the enterprise business
’It is all about brand awareness to the general public, not just
business press,’ she said.