Lewis PR has won a pounds 200,000 account for hi-tech innovations
firm Neurodynamics following a four-way competitive pitch, including
incumbent agency August.One Communications.
Simon Hill, Lewis group managing director, will work on the year-long
account alongside creative director Branko Djakovic.
Neurodynamics acts as a holding company, bringing to market new ways of
using its pattern-recognition software.
Hill said: ’Neurodynamics is known for applying technical excellence to
real life business problems. Our job is to raise awareness of that.’
Neurodynamics was founded in 1991 by Cambridge University researchers
and maintains links with the college’s engineering department. One
company under its umbrella, Autonomy, has developed software that can
read and understand text, and has a current market capitalisation of
pounds 1 billion.
The group claims to have two other businesses in the pipeline, and
funding for them.
The company hopes to appoint a financial PR agency early next year to
launch a spin-off which Neurodynamics’ corporate communications manager
Emma Barnes said would ’revolutionise e-commerce’.
August.One’s managing director, Tariq Khwaja, said: ’We worked happily
with Neurodynamics for 18 months. They made internal changes and felt
like a change. We wish them and Lewis all the best.’
