National Savings, the Government-owned savings vehicle, is on the
verge of announcing the appointment of an external PR agency to help
with strategic planning and support over the next year. Communications
head Joe Logan has shortlisted Charles Barker BSMG, Countrywide Porter
Novelli and Citigate Dewe Rogerson from 11 agencies who pitched
initially for the pounds 100,000 account. Logan will announce the winner
by mid-December with a view to getting the agency on board before the
end of the year to start a profile-raising campaign.