Zurich Personal Insurance, a division of Zurich Financial Services,
has appointed Citigate Dewe Rogerson to replace its existing agency,
College Hill, in the new year.
The division, which deals with private car and home insurance through
brokers, has over a million customers nationwide.
As part of an annual review, the division also looked at Fishburn
Hedges, which works with Zurich Financial Services’ corporate
communications division.
Citigate will take over from College Hill when its contract runs out in
January, and will have a brief to focus on professional and national
press.
Brands owned by Zurich Financial Services in the UK include Eagle Star,
Allied Dunbar, Threadneedle and Zurich Life. Zurich Personal Insurance
had an annual turnover of pounds 350 million last year.
