The Easygroup, which runs a range of businesses from low-cost
airline Easyjet to internet cafes, has brought in a PR manager for the
airline to replace James Rothnie, following his promotion to head of
communications for the group.
Until last week, Nicol was account director for British Midland at
Charles Barker BSMG. He will report to Rothnie.
Rothnie was promoted to the newly-created board-level post of corporate
affairs director in the summer. He heads a team of three and oversees
PR, internal communications and public affairs across the group.
Easygroup employs no PR agencies, but retains a media-buying agency.
Rothnie was already working on group matters before he was officially
appointed to the board, but kept his airline PR role until last week,
when Nicol was brought on board.
Rothnie, who joined Easyjet shortly after its formation in 1995, reports
directly to Stelios Haji-Ioannou, the firm’s owner and founder.
He will be responsible for communicating major changes in the
business.
The group is launching an on-line car rental service in January, and an
on-line banking service, Easybank, later in the year.
The company is also expanding its cyber cafes, of which there are
already four. Further cafes are planned for the company’s airline
destinations - initially Manchester, Edinburgh, Glasgow and Amsterdam -
during 2000.
