Diary: PROs get a sinking feeling about forum venue

A few PR professionals were thanking their lucky stars last week when news broke that the luxury cruise liner Norwegian Dream had collided with a cargo ship in the English Channel, injuring dozens of passengers.

A few PR professionals were thanking their lucky stars last week

when news broke that the luxury cruise liner Norwegian Dream had

collided with a cargo ship in the English Channel, injuring dozens of

passengers.



It was that very cruise ship which, last June, hosted the Communication

Directors’ Forum, attended by 300 industry figures.

PricewaterhouseCoopers EMEA media relations head, Sam Jaffa, who was

famously caught sporting a lifejacket during the forum, is no stranger

to disasters.



He covered the Zeebrugge ferry crash as an intrepid BBC reporter and was

not in the slightest bit rattled by last week’s collision. ’It doesn’t

put me off going back,’ he says bravely.



Rowland PR Worldwide chief executive Beverley Kaye, who was also on

board the Norwegian Dream last June, is less confident. ’My first

reaction was: ’It could have been me’. It makes you more aware of how

lackadaisical we are about security,’ she says.



But the collision has not caused Kaye to lose her sense of humour

altogether: ’If it had happened when we were there, at least we could

have handled the crisis better than they did,’ she adds.



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