A few PR professionals were thanking their lucky stars last week
when news broke that the luxury cruise liner Norwegian Dream had
collided with a cargo ship in the English Channel, injuring dozens of
It was that very cruise ship which, last June, hosted the Communication
Directors’ Forum, attended by 300 industry figures.
PricewaterhouseCoopers EMEA media relations head, Sam Jaffa, who was
famously caught sporting a lifejacket during the forum, is no stranger
He covered the Zeebrugge ferry crash as an intrepid BBC reporter and was
not in the slightest bit rattled by last week’s collision. ’It doesn’t
put me off going back,’ he says bravely.
Rowland PR Worldwide chief executive Beverley Kaye, who was also on
board the Norwegian Dream last June, is less confident. ’My first
reaction was: ’It could have been me’. It makes you more aware of how
lackadaisical we are about security,’ she says.
But the collision has not caused Kaye to lose her sense of humour
altogether: ’If it had happened when we were there, at least we could
have handled the crisis better than they did,’ she adds.