Max Clifford, the man who has reigned unchallenged as the king of
kiss-and-tell for the last 20 years, has found a successor. She is
called Louise Clifford, and she happens to be his daughter.
Louise graduated from Bournemouth University over a year ago and has
been working in PR since then. She started out in-house with a
Weybridge-based health and beauty products manufacturer, and this summer
set up on her own when hearing products specialist Allied Health asked
her to represent it. Next month she will bring her client to Max
Clifford Associates, and become one of a five-strong team.
All of which means that, after 28 years, Clifford has finally decided to
move out of his offices above a hairdresser in New Bond Street and open
new ones around the corner in Brook Street, where there is more space,
and a lift for his daughter who has rheumatoid arthritis.
’It’s going to be a wrench,’ he muses. ’The memories in this
place ... if walls could speak. Sinatra’s been here, Muhammed Ali’s been
Fittingly, the New Bond Street days are about to be immortalised in a
drama series being filmed for Channel 4, about a PR to the stars who
works in an office above a hairdresser in Mayfair, and whose name is
Which is quite a coincidence, because one of Clifford’s media nicknames
is Max Factor.