Consolidated PR appointed as retained agency by Tourism Ireland

Tourism Ireland has appointed Consolidated PR as its retained consumer PR agency.

Irish tourism hotspot: Giant's Causeway
Irish tourism hotspot: Giant's Causeway

The news follows a competitive 6-way pitch.

Consolidated PR will replace the incumbent agency BGB, which held the account for a number of years.

Consolidated PR will be targeting consumer media with a brief to develop and implement a strategic PR plan that supports the value of a holiday in Ireland.

Consolidated PR head of consumer Liz Fay said: ‘The country has a wonderful variety of experiences for British visitors so our job is to demonstrate the difference and magic of a holiday in Ireland as well as the great deals that are available. This will mean achieving cut-through in and out of travel media.’

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