BORDER LINES: WASHINGTON - Afro-American PR voter push

The African-American Public Relations Alliance, a coalition of ten PR firms founded earlier this year (PR Week, 23 July), is to launch a major voter-education initiative targeted at the African-American community.

The African-American Public Relations Alliance, a coalition of ten

PR firms founded earlier this year (PR Week, 23 July), is to launch a

major voter-education initiative targeted at the African-American

community.



The campaign, set to be in full stride by the November elections, will

include media relations, public service announcements, web sites, and

information presented in movie theatres and events at colleges with a

high African-American population. According to alliance secretary

Garrison Jackson, the effort will initially focus on major urban areas,

including Houston, Memphis and Philadelphia.



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