INTERNATIONAL: Ogilvy to hand public sector accounts to EurO&M

BRUSSELS: Ogilvy PR Worldwide’s Brussels office is discussing plans to transfer accounts worth millions of pounds into a new venture, EurO&M.

BRUSSELS: Ogilvy PR Worldwide’s Brussels office is discussing plans

to transfer accounts worth millions of pounds into a new venture,

EurO&M.



The new agency, which had a low key launch this summer, will offer PR,

advertising, direct marketing, internet and other marketing services,

specifically to public sector clients.



EurO&M will pitch to large public institutions, with national or

pan-European remits, such as the European Commission and the European

Central Bank.



In theory Ogilvy PR will transfer all its public sector clients to

EurO&M.



These include the European Commission directorate for telecoms and the

information society, which carries a budget worth millions of pounds,

and the European Social Fund, a commission project, which Ogilvy PR was

appointed to but which has yet to be given the go-ahead by the

commission.



It is expected to carry a budget of pounds 3.5 million a year.



The agency is headed by Nicholas Lunt, who was previously a director in

government communications at Ogilvy PR in Brussels.



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