BRUSSELS: Ogilvy PR Worldwide’s Brussels office is discussing plans
to transfer accounts worth millions of pounds into a new venture,
The new agency, which had a low key launch this summer, will offer PR,
advertising, direct marketing, internet and other marketing services,
specifically to public sector clients.
EurO&M will pitch to large public institutions, with national or
pan-European remits, such as the European Commission and the European
In theory Ogilvy PR will transfer all its public sector clients to
These include the European Commission directorate for telecoms and the
information society, which carries a budget worth millions of pounds,
and the European Social Fund, a commission project, which Ogilvy PR was
appointed to but which has yet to be given the go-ahead by the
It is expected to carry a budget of pounds 3.5 million a year.
The agency is headed by Nicholas Lunt, who was previously a director in
government communications at Ogilvy PR in Brussels.