US lift manufacturer Otis has appointed Rachael Headlam to the
newly-created position of UK and Ireland communications manager in a bid
to increase the company’s profile.
Headlam heads up a team of three people and reports to UK group sales
and marketing director Lindsay Harvey.
She is responsible for liaising with both the company’s subsidiaries and
its external PR agency, Spada.
A spokesman for Spada said one of the driving forces behind Headlam’s
appointment was a desire by Otis to more clearly define its brand
Otis previously relied on Spada for generating coverage in the trade
press about its products. The agency will now increasingly focus on
consumer media coverage.
Headlam was formerly marketing manager for Express Evans Lifts, a
subsidiary of Otis which was created following the merger of The Express
Lift Company and Evans Lifts in 1996. She was responsible for the
rebranding and repositioning of the Express Evans brand.
In July, Otis shut down its Merseyside factory, which manufactured
custom-built lifts, following falling interest in the Middle and Far