Stargig.com, the on-line company which is set to challenge the
world’s largest record companies by selling music directly to the public
via the internet, has appointed The Communication Group.
The agency will handle consumer and financial PR, raising the profile of
the company in the media and among financial audiences. In particular,
it will promote the launch of the web site this autumn and Stargig.com’s
flotation on Nasdaq, due later this year.
The account will be led jointly by The Communication Group consumer
practice director Sally Curtis and agency financial practice director
Henry Faure Walker.
Stargig.com was founded this year by Chrysalis Records co-founder Terry
Ellis and internet venture capitalist Damian Aspinall.
The company has bought a 50 per cent stake in The Band Register, a
US-based registration service for unsigned bands, and the web site will
enable punters to download their music for free. Stargig.com plans to
make money on merchandising opportunities on the web site.
Ellis, who personally signed Blondie and Billy Idol while at Chrysalis,
said: ’Stargig.com will vastly increase the number of musicians who are
able to make a living from their creativity and will liberate the next
generation of artists from the dominance of the big five record