Rotherham gets first comms chief

Rotherham Council is drafting in Eileen Brookes, the Yorkshire Post’s chief reporter for South Yorkshire, as its first communications head.

Rotherham Council is drafting in Eileen Brookes, the Yorkshire

Post’s chief reporter for South Yorkshire, as its first communications

head.



Brookes joins as the council increasingly comes under fire from the

local and national media for its social problems, which include some of

the highest levels of poverty and teenage pregnancy in Europe.



Switching sides from being one of the council’s fiercest critics in the

local media, Brookes will take on responsibility for Rotherham’s

internal and external communications strategy. She will advise the

newly-formed council cabinet on media activity, reporting directly to

chief executive Alan Carruthers.



She will head a nine-strong team, bringing together previously disparate

functions such as publications and the press office. The post was

created earlier this year after a communications audit last autumn by

specialist local government consultant Veronica Crichton and London

agency Campaign Communications.



Assistant chief executive Chris Mallender believes he has pulled off

something of a coup in enticing Brookes to the council, and in turning

around the borough’s communications department during the past year.



He said: ’We had a long way to go and we have come a long way in a short

time. We are very pleased with the appointment we have made.’



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