NEWS ROUNDUP: Stories which broke in PR Week’s absence last week - Nike picks Ludgate for financial

US sports clothing manufacturer Nike has appointed Ludgate to handle financial PR and build its profile across Europe. The contract was awarded after a two-way pitch against GCI Focus. There was no incumbent. Nike has in recent years suffered a great deal of negative press surrounding its suppliers’ South East Asian sweat shops. Despite this, last year Nike had a worldwide turnover of pounds 5.5 billion.

US sports clothing manufacturer Nike has appointed Ludgate to

handle financial PR and build its profile across Europe. The contract

was awarded after a two-way pitch against GCI Focus. There was no

incumbent. Nike has in recent years suffered a great deal of negative

press surrounding its suppliers’ South East Asian sweat shops. Despite

this, last year Nike had a worldwide turnover of pounds 5.5 billion.



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