United Airlines’ head of UK media relations, Kevin Johnston, has
won a three-way pitch to take charge of the newly-created UK press
office for Star Alliance, the world’s largest grouping of carriers.
Johnston fought London-based Brighter PR and The Saltmarsh Partnership
for the lucrative contract through his company Johnston Associates,
which has handled United Airlines since last year.
He will remain in charge of UK media work for United, a founder member
Helen Maddin, of London-based Rosalind Palmer PR, joins Johnston on 13
September as Star’s UK press officer.
Johnston said the new press office will not affect individual member
airlines’ existing PR arrangements.