The British Museum has appointed Carol Homden to the newly created
role of marketing and public affairs director.
She joins from the University of Westminster, where she was marketing
and development director, a role which included major PR duties.
Homden has been charged with developing a marketing plan by the end of
September for the museum’s Great Court Project - a pounds 98 million
redevelopment of the British Library’s former reading rooms.
The development is the size of a football pitch and will be open to the
public. It came into being when the library moved to St Pancras last
As well as overseeing the promotion of the project, Homden is expected
to spearhead a drive to make the museum the top London tourist
attraction in coming decades.
The number of staff she will manage has not yet been established yet,
but it is believed Andrew Hamilton, head of PR and press will report to
her. In turn Homden will report to Geoffrey House, head of public
Lobbying will be handled by managing director Susannah Taverne, said a
Homden had been with the University of Westminster since January 1987,
when she joined as a PR officer on a job-share scheme.