British Museum appoints first public affairs director

The British Museum has appointed Carol Homden to the newly created role of marketing and public affairs director.

The British Museum has appointed Carol Homden to the newly created

role of marketing and public affairs director.



She joins from the University of Westminster, where she was marketing

and development director, a role which included major PR duties.



Homden has been charged with developing a marketing plan by the end of

September for the museum’s Great Court Project - a pounds 98 million

redevelopment of the British Library’s former reading rooms.



The development is the size of a football pitch and will be open to the

public. It came into being when the library moved to St Pancras last

year.



As well as overseeing the promotion of the project, Homden is expected

to spearhead a drive to make the museum the top London tourist

attraction in coming decades.



The number of staff she will manage has not yet been established yet,

but it is believed Andrew Hamilton, head of PR and press will report to

her. In turn Homden will report to Geoffrey House, head of public

services.



Lobbying will be handled by managing director Susannah Taverne, said a

spokeswoman.



Homden had been with the University of Westminster since January 1987,

when she joined as a PR officer on a job-share scheme.



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