STOP PRESS: Accouint teams not trusted in emergency

Only 20 per cent of marketing and PR heads would trust their agency account team in a crisis, according to research by Staniforth PR. Of the 400 heads who responded, 70 per cent would insist the crisis was handled by their agency’s MD or chairman, while ten per cent would seek specialist help.

Only 20 per cent of marketing and PR heads would trust their agency

account team in a crisis, according to research by Staniforth PR. Of the

400 heads who responded, 70 per cent would insist the crisis was handled

by their agency’s MD or chairman, while ten per cent would seek

specialist help.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in