Corporate affairs chief aims to unify Roche PR

Swiss healthcare company Roche has promoted Sarah Ridout to the newly created role of UK corporate affairs director in an overhaul of the company’s PR practices.

Swiss healthcare company Roche has promoted Sarah Ridout to the

newly created role of UK corporate affairs director in an overhaul of

the company’s PR practices.



Reporting to MD Vic Ackerman, Ridout has been charged with consolidating

communications across Roche’s five divisions - pharmaceuticals,

diagnostics, consumer health, vitamins, and flavours and fragrances.



Ridout will head a team of four PR officers. ’The company is heavily

divisionalised and we realised, following sponsorship of the Millennium

Dome, that we needed a consistent corporate message across the

divisions,’ she said.



Roche is sponsoring the Body Zone at the Dome alongside Boots the

Chemists and L’Oreal.



Ridout joined Roche in 1990, from Italian rival Serona Pharmaceuticals,

as a member of the regulatory affairs team. She was then promoted to

medical affairs director for the pharmaceutical business which included

a ’significant PR role’.



The company leads the UK market in the medical diagnostics and flavours

and fragrances sectors and is ranked ninth largest pharmaceutical

company in the world.



Last year it recorded its best ever results boosted by the launch of an

anti-obesity drug, Xenical, which hinders the body from absorbing fat.



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