German car manufacturer Audi is set to announce the result of a
repitch for its UK consumer account, which could carry fees of up to
The incumbent, Shilland and Co, pitched for the work, together with
Consolidated Communications, Lexis PR, and 360o. Shilland has held the
account for the past four years. ’It is common practice to review
business after a large period of time, particularly when new people are
now in charge of the account,’ said Shilland MD Marquita Bowen.
Audi, which is owned by Volkswagen and whose main competitors are
Jaguar, Saab and Volvo, plans to use the review as an opportunity to
change the PR brief, although this has yet to be determined.
’In its widest sense the brief will remain to gain coverage in the
non-motoring media as the trade press is already done in-house,’ said
Audi in-house PR manager Natalie Fraser.
The appointed agency will cover the launch of the TT Roadster, the
soft-top version of the Coupe, later this year.
- The Audi review follows a decision last week by Levi Strauss to drop
Shilland and Co after nearly 14 years. The work has now been handed to
consumer agency Exposure after a pitch.