Audi puts its UK consumer work up for review

German car manufacturer Audi is set to announce the result of a repitch for its UK consumer account, which could carry fees of up to pounds 150,000.

German car manufacturer Audi is set to announce the result of a

repitch for its UK consumer account, which could carry fees of up to

pounds 150,000.



The incumbent, Shilland and Co, pitched for the work, together with

Consolidated Communications, Lexis PR, and 360o. Shilland has held the

account for the past four years. ’It is common practice to review

business after a large period of time, particularly when new people are

now in charge of the account,’ said Shilland MD Marquita Bowen.



Audi, which is owned by Volkswagen and whose main competitors are

Jaguar, Saab and Volvo, plans to use the review as an opportunity to

change the PR brief, although this has yet to be determined.



’In its widest sense the brief will remain to gain coverage in the

non-motoring media as the trade press is already done in-house,’ said

Audi in-house PR manager Natalie Fraser.



The appointed agency will cover the launch of the TT Roadster, the

soft-top version of the Coupe, later this year.



- The Audi review follows a decision last week by Levi Strauss to drop

Shilland and Co after nearly 14 years. The work has now been handed to

consumer agency Exposure after a pitch.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in