Following the glowing, in-depth profile of youth marketing agency
Cake in the Independent on Sunday magazine last month, the agency has
been inundated with CVs from creative-types, calls from recruitment
companies and the customary plethora of dot.com start-ups seeking advice
on their marketing strategies.
But Cake’s managing director Mike Mathieson has also received several
calls from the media, whose interest has been aroused by the IoS
Specifically, he’s had Channel 4 and Channel 5 calling him wanting to
feature his consultancy - most famous for launching Nintendo’s Pokemon
game last year - on their news programmes. Mathieson turned down both
offers. But more tragically for the PR world, he has also turned down an
offer from the BBC to subject his consultancy to the fly-on-the-wall
documentary treatment and an approach from Granada TV which was
interested in doing a ’year in the life’ programme about Cake.
Why would he turn down the chance for fame and fortune - and to appear
on an infinite number of gameshow panels?’We were very lucky we didn’t
have the piss taken out of us in the Independent article,’ says
’It’s easy for the media to take a satirical view of what we do, and
we’re not in a hurry to expose ourselves,’ he reveals.