DIARY: One profile and everyone wants a slice of Cake

Following the glowing, in-depth profile of youth marketing agency Cake in the Independent on Sunday magazine last month, the agency has been inundated with CVs from creative-types, calls from recruitment companies and the customary plethora of dot.com start-ups seeking advice on their marketing strategies.

Following the glowing, in-depth profile of youth marketing agency

Cake in the Independent on Sunday magazine last month, the agency has

been inundated with CVs from creative-types, calls from recruitment

companies and the customary plethora of dot.com start-ups seeking advice

on their marketing strategies.



But Cake’s managing director Mike Mathieson has also received several

calls from the media, whose interest has been aroused by the IoS

piece.



Specifically, he’s had Channel 4 and Channel 5 calling him wanting to

feature his consultancy - most famous for launching Nintendo’s Pokemon

game last year - on their news programmes. Mathieson turned down both

offers. But more tragically for the PR world, he has also turned down an

offer from the BBC to subject his consultancy to the fly-on-the-wall

documentary treatment and an approach from Granada TV which was

interested in doing a ’year in the life’ programme about Cake.



Why would he turn down the chance for fame and fortune - and to appear

on an infinite number of gameshow panels?’We were very lucky we didn’t

have the piss taken out of us in the Independent article,’ says

Mathieson.



’It’s easy for the media to take a satirical view of what we do, and

we’re not in a hurry to expose ourselves,’ he reveals.



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