DIARY: Guaranteeing a future success is just a case of mind over matter

You wait ages for one grand dame of fashion PR to publish a book, then two come along at once. Lynne Franks is publishing The Seed Handbook - the Feminine Way to Create Business a career guide with personal advice thrown in. The other is by Stephanie Churchill of the eponymous PR agency.

You wait ages for one grand dame of fashion PR to publish a book,

then two come along at once. Lynne Franks is publishing The Seed

Handbook - the Feminine Way to Create Business a career guide with

personal advice thrown in. The other is by Stephanie Churchill of the

eponymous PR agency.



Mindscaping: design your future poses the question: ’What is really

happening today that will affect our lives tomorrow?’.



It claims not to predict the future, but merely to identify trends.

Among them are trends you may have already heard of, such as hotdesking,

eating superfoods and imagineering. Although few may yet have thought of

’going glocal’ (sic).



Some rather less kind observers may point out that if you write 200-odd

pages about upcoming trends, inevitably some are bound to come true.



But if all that sounds like your cup of H2O (’it’s the drink’, don’t you

know), then Mindscaping goes on sale this week. It will cost you pounds

9.99 - unless, of course, your friendly glocal bookseller has embraced

’other forms of economic expression’ that is.



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