DIARY: A PR man’s spiritual home is where the art is, in other words, Notting Hill

Chris Ward, of youth marketing outfit Beatwax, is flexing his creative muscles with a new project.

Chris Ward, of youth marketing outfit Beatwax, is flexing his

creative muscles with a new project.



Ward is an art school graduate who, for many years, allowed his artistic

skills to remain dormant. But this week saw the opening of an exhibition

of his work called The Cost of Living, the first in a series of

exhibitions exploring the mundane world of a 9-to-5 existence.



The Cost of Living looks at the phenomenon of free CDs offering free

internet connections and access to free information, shopping, clubbing,

holidays, movies and everything else you could desire - gratis.



The exhibition features some of Ward’s favourite album covers done as

parodies of free ISP CDs - although he won’t reveal which ones for fear

of legal action.



Of course it wouldn’t be an art exhibition without an interactive

element and its own web site: www.firstchild.net.



He is quick to point out that it is an ironic look at the whole scene,

rather than a serious critique of society. If you want to see the art,

it’s on display at the Notting Hill Arts Club in London until 2 April.



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