Chris Ward, of youth marketing outfit Beatwax, is flexing his
creative muscles with a new project.
Ward is an art school graduate who, for many years, allowed his artistic
skills to remain dormant. But this week saw the opening of an exhibition
of his work called The Cost of Living, the first in a series of
exhibitions exploring the mundane world of a 9-to-5 existence.
The Cost of Living looks at the phenomenon of free CDs offering free
internet connections and access to free information, shopping, clubbing,
holidays, movies and everything else you could desire - gratis.
The exhibition features some of Ward’s favourite album covers done as
parodies of free ISP CDs - although he won’t reveal which ones for fear
of legal action.
Of course it wouldn’t be an art exhibition without an interactive
element and its own web site: www.firstchild.net.
He is quick to point out that it is an ironic look at the whole scene,
rather than a serious critique of society. If you want to see the art,
it’s on display at the Notting Hill Arts Club in London until 2 April.