Editorial: No need for confidentiality paranoia

Marketeer’s survey (see story page two) into business information leaks is a reminder of the thorny issue of confidentiality. The growing trend for people working on the move via laptops and mobile phones increases the potential for confidential information to be overheard in public places.

Marketeer’s survey (see story page two) into business information

leaks is a reminder of the thorny issue of confidentiality. The growing

trend for people working on the move via laptops and mobile phones

increases the potential for confidential information to be overheard in

public places.



While some PROs and clients may feel the need to be on their guard about

information being overheard in a crowded restaurant or train, the

reality is that supposed secret information is overheard everyday

without any serious consequences.



That isn’t to say, however, that it doesn’t have its benefits. A bit of

judicious eavesdropping in a restaurant could do wonders for your agency

in terms of gleaning information about potential new-business

opportunities or some juicy gossip.



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