Marketeer’s survey (see story page two) into business information
leaks is a reminder of the thorny issue of confidentiality. The growing
trend for people working on the move via laptops and mobile phones
increases the potential for confidential information to be overheard in
While some PROs and clients may feel the need to be on their guard about
information being overheard in a crowded restaurant or train, the
reality is that supposed secret information is overheard everyday
without any serious consequences.
That isn’t to say, however, that it doesn’t have its benefits. A bit of
judicious eavesdropping in a restaurant could do wonders for your agency
in terms of gleaning information about potential new-business
opportunities or some juicy gossip.