BORDER LINES: LYONS - New profiling system from EuroNews

EuroNews, the pan-European rolling news service backed by ITN and broadcasting in French, German, Spanish, Italian, Portuguese and English, has commissioned an audience profiling system to give media planners and advertisers an accurate analysis of viewer make-up. The Lyons-based channel, which broadcasts to 94 million homes across Europe and the Mediterranean basin, launched the service last week in Germany, Poland and Spain, and plans to extend it across its 40-country reach later this year. The ’peoplemeter’ is being introduced by EuroNews’ marketing director Olivier de Montchenu.

EuroNews, the pan-European rolling news service backed by ITN and

broadcasting in French, German, Spanish, Italian, Portuguese and

English, has commissioned an audience profiling system to give media

planners and advertisers an accurate analysis of viewer make-up. The

Lyons-based channel, which broadcasts to 94 million homes across Europe

and the Mediterranean basin, launched the service last week in Germany,

Poland and Spain, and plans to extend it across its 40-country reach

later this year. The ’peoplemeter’ is being introduced by EuroNews’

marketing director Olivier de Montchenu.



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