Third sector initiative CharityComms 2020 launched by CharityComms and Bright One

Key charity figures have come together as part of an initiative to provide insight into the emerging trends to come in the next decade in third sector comms.

Third sector initiative: CharityComms2020
Third sector initiative: CharityComms2020

The joint initiative, known as CharityComms 2020, was established by the professional body for charity communicators CharityComms and volunteer-run third sector PR agency Bright One.

Representatives from major charities Amnesty International, Macmillan Cancer Support, UNICEF and Friends of the Earth, among others, were invited to write down the five comms trends they saw as being the most significant in the coming ten years. Each of these ideas were then uploaded online.

Ben Matthews, founder of Bright One, said: 'The combined vision of so many influential thinkers in the charity sector has produced a unique insight into the future of communications.'

The points raised were also accompanied by an image that represented the trend, chosen by the individuals participating.

CharityComms director Vicky Browning said: 'With increasingly rapid changes to the way we communicate, plus upheavals in politics, environment and the economic situation, third sector organisations need to be constantly looking ahead.'

Matthews added: 'CharityComms 2020 is an open resource and we would welcome additional contributions from anyone in the sector who would like to add their views to those already gathered.'

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