NEVADA: Nissan North America has moved quickly to fill its top PR
spot, following the departure of Jason Vines to Ford (PR Week, 25
The company has promoted Debra Sanchez Fair from director of corporate
communications to vice-president.
Nobuo Araki, president of Nissan North America, told PR Week he did not
consider looking outside Nissan for a replacement. ’Sanchez Fair is a
very good leader,’ he said, adding that her familiarity with Nissan’s
’revival plan’ counted in her favour. The global plan was instigated by
Renault, which took a controlling stake in Nissan in March 1999, and
aims to revive both Renault’s and Nissan’s fortunes.
Sanchez Fair, who has worked at Nissan for ten years, reports directly
to Araki. Filling the corporate communications director post is Scott
Vazin, who has been promoted from corporate manager, public affairs.
Sanchez Fair said her major challenge is to maintain Nissan’s recent
positive PR momentum. While the US operation’s Japanese parent continues
to face major problems in its home market, North America has performed
well. In January, figures showed Nissan sales in North America up more
than 22 per cent on the previous year.
Sanchez Fair will oversee 22 corporate communications staff, spread out
among Nissan’s US headquarters in California, and offices in Washington