MASSACHUSETTS: Broadcast services specialist Medialink has formed
an alliance with Weber PR Worldwide to serve as the agency’s preferred
provider of internet, broadcasting and PR research services.
Under the agreement, Medialink will provide Larry Weber’s agency with
technology such as internet-based streaming video and audio and
satellite media tours.
While the deal may appear to limit choices for Weber clients, the
agreement is non-exclusive, meaning that clients whose contracts
stipulate that they receive price quotes from multiple vendors will
still have a choice.
Weber’s vice-president of interactive communications Scott MacIver said
that Medialink would be the agency’s first option, unless they didn’t
have the best resources for a particular project.
’We looked at the available choices in the marketplace, and Medialink
has the broadest base of services,’ he said. ’They’re the right partner
Although it may not seem necessary to formalise the vendor relationship,
both parties said that there were pricing and efficiency benefits in
doing so. Medialink’s vice-president of marketing communications Gary
Miller promised that the new relationship would not prevent the company
from being able to deliver its services to other agencies.
’We have a history of being able to juggle many clients,’ he said. ’We
have a series of stringers in every city around the world, and we know
what we can and can’t do.’
Medialink remains free to forge similar partnerships with other
agencies, something Miller hopes will happen later in the year.