The Improvement and Development Agency, the body set up in 1999 to
help with the modernisation of local government, is to carry out a full
review of its communications strategy ahead of a possible restructure of
its PR function. The move comes in the wake of the retirement of former
PR head Jim Christie. Press and communications manager Christine Johnson
has been handed temporary control of PR while the review takes place.
’We are reviewing our communications strategy to see if it fits in with
the objectives of the organisation,’ she said. Executive director Mel
Usher will oversee the review.