Eulogy to promote First Call on-line ticketing

Integrated communications firm Eulogy has been appointed to handle PR for the on-line unit of ticketing company First Call on annual fees worth six-figures.

Integrated communications firm Eulogy has been appointed to handle

PR for the on-line unit of ticketing company First Call on annual fees

worth six-figures.



The five-strong Eulogy account team started work last week, led by joint

managing director Sheena Horgan and account manager Kristen Lazur. They

will report to First Call’s e-commerce director Bob Willmott.



The brief is to promote First Call’s on-line operation, so far

responsible for selling ten per cent of the company’s two million

tickets each year, to theatres, concerts, sporting and other events.



First Call established its on-line division last year to develop

electronic booking channels for live events. Through a link-up with

interactive digital television channel Open, it launched an interactive

TV Box Office last October.



On the internet, First Call is the ticketing service for more than 50

sites and portals, including Emap’s Whatsonstage.com and the Press

Association’s Eventselector.co.uk.



The company is also in talks with London Underground about extending

links between the two; it runs LU’s off-line ticketing operation and may

be about to start selling on-line through firstcalltickets.com.



Eulogy’s role is product PR-based and will cover media relations,

promotions and event management for a variety of First Call’s on-line

offerings.



The Eulogy win comes after a two-month search by First Call for a

consumer agency. It does not affect First Call’s corporate and financial

PR brief with Hill and Knowlton. H&K has maintained a relationship with

First Call for the last two years. That account, led by account director

Andy Sloan, is now focused on the merger of the international operations

of First Call and US ticketing company tickets.com, to form Tickets.com

International.



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