Integrated communications firm Eulogy has been appointed to handle
PR for the on-line unit of ticketing company First Call on annual fees
The five-strong Eulogy account team started work last week, led by joint
managing director Sheena Horgan and account manager Kristen Lazur. They
will report to First Call’s e-commerce director Bob Willmott.
The brief is to promote First Call’s on-line operation, so far
responsible for selling ten per cent of the company’s two million
tickets each year, to theatres, concerts, sporting and other events.
First Call established its on-line division last year to develop
electronic booking channels for live events. Through a link-up with
interactive digital television channel Open, it launched an interactive
TV Box Office last October.
On the internet, First Call is the ticketing service for more than 50
sites and portals, including Emap’s Whatsonstage.com and the Press
The company is also in talks with London Underground about extending
links between the two; it runs LU’s off-line ticketing operation and may
be about to start selling on-line through firstcalltickets.com.
Eulogy’s role is product PR-based and will cover media relations,
promotions and event management for a variety of First Call’s on-line
The Eulogy win comes after a two-month search by First Call for a
consumer agency. It does not affect First Call’s corporate and financial
PR brief with Hill and Knowlton. H&K has maintained a relationship with
First Call for the last two years. That account, led by account director
Andy Sloan, is now focused on the merger of the international operations
of First Call and US ticketing company tickets.com, to form Tickets.com