Chrysalis TV hires Borkowski PR for change of image

Chrysalis TV, one of the UK’s largest independent production companies, has appointed Borkowski Press and PR to promote it’s non-sports programming.

Chrysalis TV, one of the UK’s largest independent production

companies, has appointed Borkowski Press and PR to promote it’s

non-sports programming.



Although to date the majority of Chrysalis’s TV success has come from

sports programmes such as Channel 4’s Football Italia, the company is

expanding its non-sports offering with series such as Top Tens, which

covers subjects such as Top Ten Soul Stars.



Borkowski will promote Chrysalis’s non-sports programming across three

divisions - Chrysalis TV, Chrysalis Creative and Chrysalis Music TV - to

change the broadcast industry’s view of Chrysalis as a producer of

sports programming. The campaign will target trade and national media

press.



The agency was appointed without a competitive pitch. ’I have identified

that Borkowski has the connections we need,’ said Neil Duncanson,

managing director of Chrysalis Television.



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