Public Relations Strategy: Engaging Global Audiences and Bridging Borders

For many companies, the key question is no longer whether to have a global public relations strategy, but rather how to best implement it. "Going Global" has become a necessity instead of an option. In this whitepaper, Business Wire Senior Vice President of Global Media Neil Hershberg examines the reasons why companies have come to recognise the importance of an international communications plan and the complexities and challenges to consider in developing a successful global public relations strategy.

Please log in below to continue reading. Not registered? Register now for limited article access or subscribe now for full access including access to subscriber-only content such as the Agency Business Report. 

Existing users sign in here

Forgotten Password?

Having trouble signing in?

In order to resolve this issue please contact Customer Support:

In the US and Asia please email or call
+001 (800) 558-1708

In UK & Europe please email or call
+44 (0)20 8267 8121

Don't have an account?

Register for free today to be eligible for email bulletins and limited further access

Register Now


See Subscription Options

If you have recently purchased a subscription, please follow the link below to obtain your user login and password

Activate Subscription