The agencies have been given responsibility for delivering an integrated PR and public affairs programme to support the drug in the UK.
The appointments follow an internal and external review of the pharma firm's comms activities, after the
recent appointment of Mark Lloyd Davies as head of government affairs and communications at the firm.
‘We recognise the significant role that communications and government affairs can play in terms of a firm's reputation and profile,' said Davies. ‘We are delighted to be working with Virgo, given its wealth of experience in mental health, and with Open Road, given its growing reputation in the healthcare environment.'
The Virgo team will be headed by director Meredith Guest, who said of the appointment: ‘There are unique challenges associated with comms around mental health, with expectations about treatment and staying well constantly evolving.'
Open Road chief executive Graham McMillan added: ‘The recent general election and the continuing challenges to the NHS budget could spark significant changes in mental health policy over the course of the new Parliament.
‘We will be helping the team at Janssen-Cilag to navigate this changing environment and working with them and our partners at Virgo Health to engage with stakeholders from across the spectrum on the issues connected with severe mental illness.'