SmithKline Beecham has hired Prowse and Co after a three-way pitch
to work on its pan-European community relations programme.
The pharmaceutical giant works with local communities across Europe, as
well as supporting larger charities, including the Samaritans and
Project Hope in Bosnia and Russia.
Staff at SKB’s European sites - situated in the UK, Germany, Ireland,
Portugal, Romania and the Ukraine - are involved with various local
charitable projects, by volunteering their time and expertise, as well
as equipment and in some cases funding.
The account is lead by Doug Walker, associate director at Prowse and Co.
His team of four will report to Louise Sibley, director of
communications for Europe at SKB. She said: ’We can now offer the
charities we support the extra resource of external communications and
PR to help get across the message of children’s health needs.’
The company is also involved with initiatives such as the Impact Awards,
which recognise non-profit healthcare community initiatives in the UK.