American recruits Henry’s House for UK business drive

American Airlines has appointed consumer specialist Henry’s House to handle its campaign to target UK business travellers.

American Airlines has appointed consumer specialist Henry’s House

to handle its campaign to target UK business travellers.



Henry’s House won the 12-month contract after a three-way pitch. Fees

have not been disclosed for the work, but are likely to run into six

figures.



The account team will be led by Henry’s House founder Julian Henry, who

will work alongside American Airlines’ UK PR team of three, reporting to

Al Comeaux the airline’s corporate communications manager for

Europe.



The campaign will focus on American Airlines’ heritage and status as a

contemporary brand. Activity will include promoting the airline’s ’The

American State at 35,000 Feet’ advertising campaign. Henry’s House will

also support marketing initiatives such as American’s Broadgate Festival

in July, and its sponsorship of the London Film Festival.



The airline was founded in 1926. It now has a fleet of more than 700

aircraft, the largest commercial fleet in the world. It had worldwide

revenues of pounds 12 billion in 1998.



American Airlines also retains the Paris-based Casa Del Sol agency and

two months ago it appointed a new marketing and communications chief in

the US, Michael Gunn, (PR Week, 14 January).



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