American Airlines has appointed consumer specialist Henry’s House
to handle its campaign to target UK business travellers.
Henry’s House won the 12-month contract after a three-way pitch. Fees
have not been disclosed for the work, but are likely to run into six
The account team will be led by Henry’s House founder Julian Henry, who
will work alongside American Airlines’ UK PR team of three, reporting to
Al Comeaux the airline’s corporate communications manager for
The campaign will focus on American Airlines’ heritage and status as a
contemporary brand. Activity will include promoting the airline’s ’The
American State at 35,000 Feet’ advertising campaign. Henry’s House will
also support marketing initiatives such as American’s Broadgate Festival
in July, and its sponsorship of the London Film Festival.
The airline was founded in 1926. It now has a fleet of more than 700
aircraft, the largest commercial fleet in the world. It had worldwide
revenues of pounds 12 billion in 1998.
American Airlines also retains the Paris-based Casa Del Sol agency and
two months ago it appointed a new marketing and communications chief in
the US, Michael Gunn, (PR Week, 14 January).