Coral International, the UK’s third-largest bookmaker, has
appointed Burson-Marsteller to handle PR for its internet betting arm
B-M’s remit covers internal and external global communications,
including consumer PR and brand positioning. Its appointment is part of
a multi-million pound investment in Eurobet, which was acquired by Coral
in November last year.
Based on current high ratings of internet businesses, Coral could be
valued as high as pounds 1 billion.
The timing also coincides with the Euro 2000 football tournament which
should attract many new punters. The aim is to make the site widely
known in time for the tournament in June.
Deborah Saw, managing director and UK practice leader for B-M’s
marketing practice said: ’With global internet betting revenues expected
to grow to pounds 12.5 billion by 2004, B-M’s role is to ensure that
Eurobet becomes the number one choice for anyone who wants to place a
Saw is leading the account, reporting to Trevor Beaumont, Coral’s
managing director, and also liaising with Steve Finnemore, director of
Coral retains Citigate Dewe Rogerson for its financial and corporate
Eurobet was the first bookmaker to accept on-line bets from across the
world at its offices in Gibraltar, and now takes more than 120,000 bets