Profile: Julia Record, Savoy Group - The five-star PR treatment/Julia Record, who began her job as group communications director at the Savoy Group this week, has a keen interest in the very different world of voluntary sector PR

In 1993, while working as an account director for travel PR company Paramount Publicity, she handled media relations for a then little-known charity for people with disabilities, MacIntyre Care. One of its patrons, Sarah Ferguson, the Duchess of York, had volunteered to part-climb Mount Everest to help raise funds. The event received mass TV coverage and more than 1,000 press cuttings.