BORDER LINES: MADRID - Brodeur expands in Spain

Brodeur Worldwide has bought a 25 per cent stake in its network member, Comunicacion Empresarial, with an option to increase its stake in the future. Comunicacion Empresarial’s IT division will operate as Brodeur Comunicacion Empresarial, within the generalist agency which will continue both to function under its current name and to be headed by managing director Juan-Cruz Mas Vidal. The agency’s IT division, which is headed by Jorge Diaz-Cardiel, joined what was then UK agency Brodeur A Plus’ European network, Europlus, three years ago. Brodeur Worldwide was formed a year ago out of Brodeur’s US operations and the members of Europlus. Shared network clients include manufacturing firm 3M and electronic group Philips.