Australian insurance giant AMP is reviewing PR accounts for its UK
companies Pearl Assurance and Henderson Investors and its group level PR
in the UK.
Pearl Assurance currently retains Polhill Communications. Fund
management firm Henderson uses Fishburn Hedges and Financial Dynamics
provides additional advice at group level.
All three agencies have been asked to pitch with several others for a
consolidated PR account covering product PR for the two UK brands and
support for the AMP Group.
Ken McKay, head of PR at Pearl, said: ’This is motivated by AMP Group’s
acquisition of Henderson. AMP has always tried to consolidate its
accounts but now they’ve found a multiplicity of agencies.’
AMP last consolidated its UK account around 18 months ago when Polhill
was appointed to work with Pearl and at group level in the UK. Since
Polhill’s appointment Financial Dynamics has also been brought in to
advise AMP.
Fishburn Hedges worked with Henderson prior to the AMP acquisition in
March.
In a separate move Pearl is expanding its in-house team from ten to
14.
Following the departure of director of communications Joy King to
Eastern Group it has moved Duncan Hopper, director of general business,
to the new post of director of brand and communications.
