Management and IT guru Robert Heller has been appointed as
non-executive chairman of Bourne River, a new post within the agency
which will include hands-on client counsel.
Heller’s main task is to help the agency expand its business, in
co-operation with founder and managing director Sarah Beech. He will
also work on special client projects.
Heller, 66, is famous for his books and articles on IT, marketing,
management and self-development. He began his career as a journalist for
the Financial Times in 1955.
He was the founding editor of Management Today and moved on to become
editorial director of its publisher, Haymarket Publishing - which also
owns PR Week - from 1982 to 1990.
Heller was a non-executive director of Reginald Watts Associates in the
1980s, a corporate PR agency which was taken over by Citigate
Communications in 1991.
Of his latest role he said: ’My job is to help guide Bourne River to
major status in the industry. They are already substantial, but I want
to make them more substantial.’
Bourne River was set up five years ago by Beech and counts 19 staff.
It specialises in IT and corporate strategic consultancy. Clients
include US call centre firm Sitel.