National Lottery operator Camelot has heard pitches from nine
agencies looking to handle its consumer and corporate PR, currently
handled by MacLaurin Communications and Brunswick.
On current spend, the combined corporate and consumer accounts could be
worth up to pounds 1.2 million in fees over the next three years.
Camelot has reviewed its communications needs as it prepares to bid to
run the National Lottery for a second term. The current licence expires
in 2001, and the Post Office is emerging as a serious contender for the
Camelot currently spends pounds 50,000 a month in agency fees for
consumer, corporate and regional PR. Harrison Cowley handles regional PR
and is not being reviewed.
The incumbent agencies have repitched, and Camelot is understood to have
heard pitches from agencies including the Red Consultancy, Shandwick and
Head of PR, Lisa Bond said: ’We are looking for an agency or agencies to
take us through to licence renewal. The lottery and Camelot are still
prominent on news agendas and we would like external support for new
ideas and creativity to take us through a busy period.’
Camelot expects to select agencies within a month. Brunswick has worked
with Camelot since its launch and MacLaurin Communications, which was
originally hired to launch the lottery’s television show, has handled
all consumer PR for the last six months.
The chosen firms will report to public affairs director Louise White,
who oversees media relations, issues management and corporate
White reports to commercial director Dianne Thompson and oversees a team
of 17 people.
Camelot also retains The Communication Group to handle government
The company is not reviewing its public affairs agency needs.