Pearson was well represented at the BBC press conference on Friday
last week to announce Greg Dyke’s appointment as the corporation’s
While preparing for the conference, Dyke, who is chief executive at
Pearson TV, called on the help of Pearson’s communications director John
Fallon, TV external communications director Roy Addison, and the
company’s financial PR agency, Brunswick.
As well as helping Dyke prepare for questions on how he would be
replaced at Pearson TV, Addison and Brunswick partner James Hogan
attended the press conference.
They both sat in the audience while BBC corporate affairs director Colin
Browne chaired the conference. Addison was there as Dyke’s aide and
Hogan was present to represent the interests of Pearson.
Although their presence was discreet, it did not go unnoticed by the
national media mob, some of whom joked that it might not be long before
Dyke’s people take up the PR reins. Not exactly a stress-free job,
judging by the controversy leading up to Dyke’s appointment.