Profile: Richard Faulkner, Incepta - His lordship’s labour of love/Richard Faulkner is happy to relinquish lobbying for a seat in the Lords

After four failed attempts to become an MP, the deputy chairman of Citigate Westminster has finally made it to Parliament: from July he will be sitting in the somewhat plusher surroundings of the House of Lords.

After four failed attempts to become an MP, the deputy chairman of

Citigate Westminster has finally made it to Parliament: from July he

will be sitting in the somewhat plusher surroundings of the House of


Richard Faulkner seems to have no qualms about cutting all ties with the

agency he founded 22 years ago, beyond occasional new business and

marketing advice for Citigate’s parent company, Incepta. ’For me this is

the dream change of career. I didn’t think it would happen,’ he


Talking to him less than a week after the announcement of his elevation,

and before the title itself has been made public, he has clearly moved

on. If his body is still in the office he calls ’my cupboard’ at

Citigate, his mind is firmly on the Labour benches of the Lords.

Faulkner is one of the founding fathers of the lobbying industry. He

started a political division for PR consultancy FJ Lyons in 1971, with

the help of the man he calls his mentor and ’the original spin doctor’ -

William Camp, a former director of information at what was then the

British Steel Corporation.

’We went into business just before GJW. He probably wouldn’t admit it

now, but (GJW chairman) Wilf Weeks used to say at the time: ’what we

want to do is be like Richard Faulkner and Will Camp’,’ Faulkner says

with just a hint of the one-upmanship which has earned him a few


Faulkner and Camp went on to found Camden Associates, which was merged

with PR agency Murray Evans Associates to form Westminster

Communications in 1987, by which time Camp had left. Ten years later,

after 20 years of being his own boss, Faulkner sold out to Citigate, a

decision he describes as ’momentous’ and ’traumatic’.

A quick glance at a selection of the clients Faulkner has advised during

his 28 years in consultancy - the Football Trust, Littlewoods, the

British Railways Board - suggests that he is both railway-mad and a

football fanatic. Camden Associates was actually based in the

headquarters of the British Railways Board - the agency’s biggest


His trainspotter and footie credentials are confirmed by the array of

sports and transport organisations he has been involved with on a

personal basis - Cardiff’s new stadium, Transport 2000 and the

Government’s Football Taskforce are just three. It is perhaps fitting

that a man of such multiple interests should admit: ’I don’t have a long

enough attention span. I move from issue to issue too much.’

As if symbolising th seamless fabric of Faulkner’s professional and

personal lives, a couple of gleaming tickets for the Wales-South Africa

opening rugby match at Cardiff stadium sit next to his computer in his


’I’ve been very lucky in that a great part of my life I’ve been able to

enjoy the things I’ve done professionally,’ he admits.

The flip side of this is his political failure: the closest he got to

elected office was in the 1979 general election, when he missed winning

the Huddersfield West seat by a mere 1,500 votes.

’Life would have been very different, and at the time I was

disappointed. But life in the Labour Party was pretty unpleasant in the

early-1980s,’ he says sanguinely.

The party is, of course, a much happier place now. Faulkner will

undoubtedly feel at home, having been a member since hhis days at

Merchant Taylors’ school in Hertfordshire.

His family is also steeped in the non-conformist political tradition

which has informed both the Liberal and Labour parties. Part of that

political heritage is an impressive collection of David Lloyd George

memorabilia which he inherited from his grandfather.

The Government’s chief whip in the Lords, Lord Carter, is a close friend

of Faulkner’s. ’Richard is very able. He is articulate and personable

and ambitious to do the best job in the Labour party,’ Carter says. At

the age of 53, it looks as if Faulkner has finally found his resting




Co-founder, Camden Associates


Managing director, Westminster Communications


Deputy chairman, Citigate Westminster


Elevated to House of Lords

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